About Us

For over 40 years, the Sira family has been a trusted name in specialist ethnic food retail, originally serving the vibrant community of Southall, West London. In March 2007, we expanded our vision by opening a 35,000 sq. ft. superstore in Hayes, offering an even broader selection of high-quality, authentic products.

At Sira, we’re not just about food – we’re about providing a holistic experience. Our Hayes location brings together shopping with wellness, offering customers the chance to combine their trip with yoga sessions and alternative therapy consultations. 

We take great pride in delivering outstanding customer service, a wide variety of products, and unbeatable prices. With our move online, we’re excited to bring this unique shopping experience right to your doorstep, offering the best in leading ethnic brands.

Join us on a flavourful journey across the globe, exploring an exceptional range of herbs, spices, and ingredients that will inspire you to create mouth-watering dishes in your own kitchen.